The Marketing Brief Creating the marketing brief is key when developing the new product as it is the starting point of every project. The more detailed it is, the easiest it will be to use it. Including in the marketing brief are the product and packaging requirements such as the product category, desired function, color, odor, texture, size, etc. The first stage is decisive, it will determine the whole process and product success. Product Formulation Based on the requirements of the marketing brief, scientists can now work on the cosmetic product formulation. Raw Materials and Packaging Sourcing Once the formula has been defined, the teams need to select raw materials and packaging suppliers. List of requirements such as substances’ function, allergens, size, color, odor, etc., are sent to several suppliers to be compared. Quality, costs, function are then analyzed for a final validation. As soon as raw materials are approved, the formula is finalized and the prototype is created. Packaging Artwork Design After selecting packaging suppliers, it’s time to work on the artwork design. Teams have to design the product outer packaging. Packaging is the first thing that consumers will see and read about the product. Text, colors, graphic, everything’s is chosen meticulously according to the outer packaging and marketing brief requirements. Quality and compliance In order to be launched, product has to be safe to use and comply with regulations where it will be commercialized. Several quality testing must be taken such as microbiological, toxicology, stability tests in order to proof product safety. In addition, all product components – including chemical substances and packaging, must be checked and compliant with the country of commercialization. Compliance teams must gather all the documents and information about the product that are required by countries legislation such as the Product Information File, Safety Data Sheet, Cosmetic Notification Form, etc. Product final validation When each steps of the new product development have been checked and approved, it is time for a check. The final product is reviewed to ensure its conformity with the initial marketing brief. If the prototype passes the final tests the production can start. The product will be then be commercialized while teams will already be working on the next one. Cosmetics Cosmetics producers generally require a range of equipment in order to create the products that meet some very high standards. The right mixer is an important part of this process, and many companies will actually use a range of mixing technologies to get the color and fragrance blending just right. Mixing pumpers and diffuser pumpers both make it easy to keep working efficiently while sustaining better results. Mixing Pumpers can also help you avoid inadequate dispersions when you need to dispense solids into molten wax products. Getting the Viscosity Right Cosmetic products come in a wide range of viscosities, from mascaras and powders to shampoos and lotions. Wax emulsions are often used in skin cleaning products or as additives to hair care and styling products for a bit of a glossy characteristic. Whatever the application, cosmetic pouring equipment must be reliable and easy to use. Ready to Make Changes Flexibility is extremely important in this industry because a) trends can change extremely fast and consumers will happily switch from one product to another, and b) you need to be able to work quickly and avoid the long mixing times that can lead to unstable emulsions or unwanted clumping of ingredients. Make sure your equipment provides this kind of flexibility. It should allow you to produce a wide range of products, and you should be able to change up the individual ingredients quickly and easily. Melting, Mixing, and Pouring Different cosmetic products require different types of equipment. Mixers, agitators, and tanks are all critical equipment for different product runs. The faster you can work, and the easier it is to switch containers, fragrances, and colors, the more likely you will retain the fragrant elements of the materials and ensure better and more consistent results Container Cleaning Equipment Many cosmetic lotions hit the market as "pure" cleansers, such as anti-aging and other skin creams. To keep a product "pure", the packaging system must also remain sanitary. Container cleaning equipment, such as automatic rinsing machines and bottle vacuums, help to ensure that the product does not become contaminated by dirt, dust or other debris that may settle into the container prior to the container reaching the filling machine. Filling Equipment The filling machine used for any cosmetic product will depend on the product itself. Like container cleaning equipment, filling equipment is available in different levels of automation. Capping Machines Capping machines are used to seal and protect products once they have moved through the filling process. Cappers can be as simple as a handheld chuck capper to apply torque to one cap and container at a time. Other capping equipment will allow for continuous capping by using a cap delivery system and an automated conveyor system. Labeling Equipment Once the cosmetic product is filled and capped, the label can be applied in any number of different manners. Labeling machines can promote creativity by allowing labels to be applied to the front and back of a product, wrapped around the product, as a three panel design or any other custom application.